Oppo introduced its first smartphone with a front-facing camera in 2013, and the brand has since become synonymous with high-quality selfie cameras.
Oppo quickly established itself as a major player in emerging markets, particularly in South Asia and Southeast Asia, where it has become one of the top smartphone brands.
Oppo has consistently pushed the boundaries in terms of smartphone design, introducing new form factors and materials to make its devices stand out from the crowd.
Oppo has a strong marketing strategy, using celebrities and sports events to promote its products and build brand awareness.
Oppo invests heavily in research and development, which has enabled it to introduce cutting-edge technologies and features into its devices.
Oppo places a strong emphasis on user experience, and has developed its own custom operating system, ColorOS, to enhance the experience of its users.
Oppo offers a wide range of devices to suit different budgets and needs, from entry-level smartphones to high-end flagship devices.
Oppo has established strategic partnerships with companies such as Qualcomm, Google, and Microsoft to enhance its technology offerings and expand its reach.
Oppo has expanded globally, and now has a presence in more than 40 countries worldwide, including Europe, Africa, and the Middle East.
Oppo is committed to sustainability and has implemented eco-friendly initiatives, such as using recycled materials in its packaging, to reduce its environmental impact.