OnePlus was founded in December 2013 by Pete Lau and Carl Pei.
The first OnePlus smartphone, the One, was launched in April 2014.
One of the biggest factors behind the success of the brand is its unique marketing strategy, which relied heavily on word-of-mouth promotion and online buzz.
Another key factor was its focus on providing high-end specs and features at a significantly lower price than rival premium brands.
The brand quickly earned the nickname "flagship killer" due to its ability to offer flagship-level specs at a fraction of the cost of traditional flagships.
One Plus continued to grow in popularity, especially in the tech-savvy and value-conscious communities, due to its high-quality products and exceptional customer service.
The brand expanded globally, with a presence in many countries across the world, including North America, Europe, India, and China.
Over time, the company expanded its product line beyond smartphones to include other devices, such as earbuds, smart TVs, and more.
Over time, the company expanded its product line beyond smartphones to include other devices, such as earbuds, smart TVs, and more.
Today, One Plus is considered one of the most successful smartphone brands in the world, known for its high-quality products, exceptional customer service, and innovative marketing strategies.